Tony Hardman was part of our original judging team for the Project Bluefoot x Air Jordan Design Competition. His unconventional route into the footwear industry took him from working retail to freelancing at Jordan Brand and eventually working at Skechers. And now? Say hello to your newest Nike Employee, Tony Hardman…

(more…)

Matt DeAlmeida provides us with his first-hand narrative in our exclusive Nike Future Sole Experience series covering his Swoosh chartered plane trip up to Nike World Headquarters in Beaverton, OR for the annual Nike-sponsored footwear design competition for high school students. Continue reading for DeAlmeida’s complete Future Sole recap, including exclusive concept sketches of his winning leaf-inspired Nike design.

(more…)

Next up in our exclusive Nike Future Sole Experience series is a first-hand account by finalist Ethan Dean on what it was like making the trip up to Nike World Headquarters in Beaverton, OR for the annual Nike-sponsored footwear design competition run by D’Wayne Edwards, Design Director at Jordan Brand. Continue reading for Dean’s complete Future Sole recap, including exclusive concept sketches and renderings of his re-worked Nike Hyperflight design.

(more…)

Project Bluefoot has exclusively invited all four Nike Future Sole 2009 Finalists to share their first-hand experience on the annual Nike-sponsored design competition and trip up to Nike World Headquarters in Beaverton, OR. Today, our series launches with 2009 Future Sole Finalist: Daniel Gold. Continue reading for Gold’s complete Future Sole recap, including exclusive rendering images of his Melo M6 re-design.

(more…)

The Project Bluefoot x Air Jordan Design Competition is now complete. Our 2 guest judges – Jason Mayden (Senior Designer at Jordan Brand) and D’Wayne Edwards (Design Director at Jordan Brand) – graciously lent us their design eyes and ears over the past few months to review and critique our debut Project Bluefoot Footwear Design Competition highlighting an Air Jordan theme challenge. A mass came to play. Many challenged. One won. To get the official inside scoop on the finalist concepts and our Air Jordan winner, we now turn over the transmission to Jason Mayden and D’Wayne Edwards who have provided a detailed feedback review of each challenger and selected our ultimate Project Bluefoot Air Jordan Design winner: Tom Matic. Continue reading…

(more…)

The Top 5 Project Bluefoot: Air Jordan Design Competition Finalists are…

(more…)

Get your votes in now! Public Voting for the Project Bluefoot x Air Jordan Design Competition ends on October 5th, 2009, at Midnight EST! You will decide the Top 5 rated design concepts that D’Wayne Edwards, Design Director at Jordan Brand, and Jason Mayden, Senior Footwear Designer at Jordan Brand, will review, critique, and ultimately crown as the winner of the PBF:ID Air Jordan theme. Don’t wait ’til the last minute. VOTE NOW!

A Project Bluefoot conversation with D’Wayne Edwards, Jordan Brand Footwear Design Director. Learn how D’Wayne got into the business, his tips for aspiring designers wanting to break into the footwear industry, what a typical work day looks like for a Footwear Design Director, his reflections on designing an Air Jordan shoe, and why design mentorship is so important.

(more…)